Case Study — 2026
Branding
SIERRA RIDGE IT.
A focused brand identity for a cybersecurity and IT firm that needed to look as serious as the work they do. Logo system, color, and type — delivered in two rounds.
A focused brand identity for a cybersecurity and IT firm that needed to look as serious as the work they do. Logo system, color, and type — delivered in two rounds.
Sierra Ridge IT is a cybersecurity and managed IT firm led by Mark Kelley, CISSP. The category is crowded with generic navy-blue shield logos and stock imagery of padlocks.
The ask was simple: a mark and a system that felt like summit-grade — precise, calm, and unmistakably theirs. Something a CISO would actually put on a deck without apologizing for it.
We ran two rounds. Round one explored three directions. Round two locked in "Solar Crest" — a custom wordmark paired with a crest icon, built from final production SVGs and rolled into the Alpine Authority color system.
Sierra Ridge IT — cybersecurity and managed IT. Led by Mark Kelley, CISSP. Small team, serious clients.
A brand identity that signals technical authority without falling into every cybersecurity logo cliché. No shields. No circuits.
A locked wordmark, crest icon, and two-color palette shipped as production SVG. Apparel and web coming next.
This was a tight, logo-first engagement. No discovery theater. No 40-page strategy deck. We listened to what Mark wanted the brand to say, sketched, and shipped.
Round one put three marks on the table — each with its own take on what a cybersecurity crest could be. Round two refined the chosen direction, locked the wordmark geometry, finalized the Alpine Authority palette, and handed off production SVGs the team can use anywhere.
Three distinct logo directions with wordmark variants, presented on-brand for the category.
Confirmed direction refined — lockup geometry, crest-only variant, color and type locked, production SVGs delivered.
Apparel (T-shirts, hats, polos) and a website landing page are the next deliverables — scoped and underway.